Christmas Craft Fayre Report 2

 Marketing Paper-crafts

First Item for the Gift Table

The second table I have booked at the Fayres will be for Gifts and Paper-crafts. I have already decided the items that will be displayed and limited them to allow customers to see clearly the items available .

There will be 3 different single pack Christmas cards and a couple of 6-8 pack designs 

A selection of brooches and earrings  (Christmas and General) which are sold in a small fabric gift purse. 

Christmas napkin rings in a fabric gift bag 

And Blizzard books 

I have just finished making a few of each of the two sizes I make.

The small Blizzard book holds:

 Business card,   

Gift Card 

Supermarket & bank cards

While the standard Blizzard book is a lovely keepsake, you can have black card pages for a photo album or standard pages for a notebook, or water colour paper for a sketch or painting book. I add Black or white card.

Having finished a number of books, I started to write the packaging for selling. 

I am trying to standardise the point of sale paper-work. 

When selling at a fayre it is important to remember that customers need to be able to see your items, and their use, easily. That is the reason I want to keep the tables more sparse than usual with spaces on the table . The Blizzard books are packaged with a product description that includes my craft logo. I took some time to choose the lettering and layout of the product description. With my logo  - “Paper-crafts With Personality” centre stage and as these books were my own design I placed the word “Unique” before the logo.  

These are the small Blizzard Books that take business cards, Bank cards, Gift cards etc

I altered the description a little for the larger version that can be used as an album, art book etc. 

A sample of each size will be open on the table 

First item finished and packed away.

So now onto the next items. 

My choice of 3 Unique Christmas Cards 

Happy Crafting 

Dee